our founder

His education took shape between South Africa and Europe, with three degrees: in engineering, in marketing and communication, and in psychology. It is a rare combination, uniting the precision of those who design matter, the ability to turn an invention into a brand, and an understanding of how human beings perceive the world.
This path is complemented by the academic distinction of Visiting Professor of the Faculty of Economic Engineering, conferred on him by the University Council, the senior governing body of the Universidad Nacional del Altiplano in Peru, and entered in the university’s register of notable events.

Since then he has worked on innovation projects across several continents, bringing the same curiosity to every context: understanding how things work, and how they could work better.

From this foundation, he turned a simple principle into a method: every idea begins with the observation of reality.

A finger pressed against the cheek turns the skin white – and becomes a study of blood flow and compression. A drop of saliva on the forehead cools instantly – and raises a question no one had asked: why does sportswear throw away sweat, the most efficient cooling system of the human body? The skin of desert reptiles, able to retain and channel moisture, suggests the answer.

This is bionics: learning from nature to take technology beyond its limits.

It all began with a sock.
To a manufacturer squeezed by price competition, Prof. Dr. Lambertz did not propose a new campaign, but a new product: X-SOCKS®, with channels that circulate air around the foot. That sock gave rise to new structures for shirts, trousers and jackets, and ultimately to X-BIONIC®, apparel that uses sweat to regulate body temperature. Decades of research on synthetic fibres then led to a more radical question: what if the most advanced technology could live within the materials nature has already perfected? From this question APANI® was born – the synthesis of all his work. Natural fibres become functional, wool becomes intelligent, and engineering is placed at the service of nature.