APANI – As Pure As Nature Intended – AG and their corresponding sites (hereinafter referred to as “APANI”) takes your privacy seriously. Please read the following to learn more about our privacy policy.


What This Privacy Policy Covers

This policy covers how APANI treats personal information that APANI collects and receives, including information related to your past use of APANI ‘s products and services. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available.


This Privacy Policy applies to APANI website, domains, services and products.

This policy does not apply to third-party applications, products, services or platforms that may be accessed through (non-APANI) links that we may provide to you. These sites are owned and operated independently from APANI and they have their own separate privacy and data collection practices. Any Personal Data that you provide to these websites will be governed by the third-party’s own privacy policy. APANI cannot accept liability for the actions or policies of these independent sites, and APANI is not responsible for the content or privacy policies of such sites.


Information Collection and Use


APANI collects personal information when you register with APANI, when you use APANI’s products or services, when you visit APANI premises or online sites.

APANI uses information for the following general purposes: to customise the marketing and content you see, fulfil your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients.


Privacy principles

APANI is committed to safeguarding the privacy of your information. By ‘your information’ we mean any information about you that you or third parties provide to us.

  • We will only collect and use your information where we have lawful grounds and legitimate business reasons to do so 
  • We will be transparent in our dealings with you and will tell you about how we will collect and use your information. If we have collected your information for a particular purpose we will not use it for anything else unless you have been informed and, where relevant, your permission obtained
  • We will not ask for more information than we need for the purposes for which we are collecting it 
  • We will update our records when you inform us that your details have changed 
  • We will continue to review and assess the quality of our information
  • We will implement and adhere to information retention policies relating to your information and will ensure that your information is securely disposed of at the end of the appropriate retention period
  • We will observe the rights granted to you under applicable privacy and data protection laws and will ensure that queries relating to privacy issues are promptly and transparently dealt with
  • We will train our staff on their privacy obligations
  • We will ensure we have appropriate physical and technological security measures to protect your information regardless of where it’s held
  • We will ensure that when we outsource any processes the supplier has appropriate security measures in place and will require them to comply with these Privacy Principles


Personal Data that we collect and use

Personal Data

While using APANI Service, We may ask you to provide with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Date of birth
  • Age
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information about current browsing session and also enable our website to remember user actions and preferences. Tracking technologies used are beacons, tags, pixels, tag containers and scripts to collect and track information and to improve and analyze our service. These technologies are often referred to as “Cookies” collectively by other websites.  The technologies we use may include:

Cookies or Browser Cookies.

A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.

Web Beacons.

Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Google Analytics Tag.

APANI use Google Analytics to collect consumer device data, and related web browsing behaviour across devices (e.g. mobile phone / tablet / computer) wherever consumer can be identified with the same identifier (device ID or Consumer Identifier), for instance by tracking consumers who browse products on our site from a phone, and later return to complete purchases from a tablet or laptop. APANI do so to improve the effectiveness of our different marketing channels.


Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies
Type: Session Cookies

Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

Cookies Policy / Notice Acceptance Cookies
Type: Persistent Cookies

Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

Functionality Cookies
Type: Persistent Cookies

Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

Marketing Cookies, provided by APANI’s advertising partners (e.g. Google Ads, Meta Ads)
Type: Persistent (but time-limited) Cookies

Purpose: to make sure advertising messages are shown to consumers at the right time and the right place. These Cookies contain a unique key to distinguish individual users’ browsing habits. APANI also use these Cookies to limit the number of times a user sees a particular ad on a website and to measure the effectiveness of a particular campaign. The identifier stored by these Cookies are provided by our partners.

Managing Cookies In Your Browser

You can change your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device without your explicit consent. The ‘help’ section in your browser should provide information on how to manage your cookie settings.

Find out how this works for your browser here:

Internet Explorer:


Mozilla Firefox:

Google Chrome:





Information Sharing and Disclosure

APANI does not rent, sell, or share personal information about you with other people or non-affiliated companies except to provide products or services you’ve requested, when we have your permission, or under the following circumstances:

  • We may provide the information to trusted partners who work on behalf of or with APANI under confidentiality agreements.  These companies may use your personal information to help APANI communicate with you about offers from APANI and our partners. However, these companies do not have any independent right to share this information.
  • APANI shares your personal data with Service providers processing personal data on APANIS’s behalf, for example to process credit cards and payments, shipping and deliveries, host, manage and service our data, distribute emails, research and analysis, manage brand and product promotions as well as administering certain services and features. When using service providers we enter into agreements that require them to implement appropriate technical and organizational measures to protect your personal data.
  • We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims.
  • We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of APANI’s terms of use, or as otherwise required by law.
  • We transfer information about you if APANI is acquired by or merged with another company. In this event, APANI will notify you before information about you is transferred and becomes subject to a different privacy policy.

APANI works with vendors, partners, advertisers, and other service providers in different industries and categories of business.


Your Ability to Edit and Delete Your Account Information and Preferences


You may update or amend your information at any time by signing in to your account and visiting the account settings section that allows you to manage your personal information.

You can request to be removed from the APANI database at any time by emailing from the email address which we hold on our database.

We reserve the right to send you certain communications relating to the APANI service, such as announcements about learning events, experience days, trade fairs, sports activities and conferences, administrative messages and the APANI Newsletters, that are considered part of your APANI account.


Confidentiality and Security

We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.

We have physical, electronic, and procedural safeguards that comply with government legislation and regulations to protect personal information about you.

Links to Other Websites

Our Service may contain links to other websites that are not operated by APANI. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

 APANI website and service does not address anyone under the age of 16. We do not knowingly collect personally identifiable information from anyone under the age of 16. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If We become aware that we have collected Personal Data from anyone under the age of 16 without verification of parental consent, we take steps to remove that information from our servers.

If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent’s consent before we collect and use that information.


Changes to this Privacy Policy

APANI may update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account or by placing a prominent notice on our site.


Questions and Suggestions

If you have questions or suggestions then please, contact us at: